Deep dives, gut reactions, and some insights from actually doing the work.

GEO is still analytics, and data discipline is the same. Clean pipelines. Validated metrics. Knowing your data better than your dashboard does.

The old career ladder is broken. AI is eating entry-level tasks. The new differentiator isn't credentials, it's high agency. AI amplifies builders.

If you’re in your early–mid 20s right now, the job market probably feels like a bad joke

AI quality is nearing expert-level, but the cost of human review eats up the savings. The practical efficiency gains just aren't there... yet

A fine-tuned Llama on psych trials to predict human choices. Literally beats specialist models, generalizes to new tasks, and even echoes fMRI patterns.