Thoughts on AI, Tech & Work

I'm the data and AI lead at leoprd.io. I define and deliver the data, analytics and I’m also responsible for our AI agenda.

I lead marketing at SSW. The brief is pretty straightforward, campaigns you can actually measure. I've pushed a lot of the repetitive work (summaries, repurposing, personalisation) into AI workflows so the team can spend time on positioning, stories, and the kind of client trust you don't (or shouldn’t) automate.

I owned the day to day on several major exhibition sites. That meant fixing AI outputs (early gpt-3.5 days) and messy content structures, chasing page speed, and working with stakeholders and vendors when forms or journeys quietly leaked conversions.

I ran email marketing across sixteen trade shows in Australia. I pulled creative and copy into one place, locked down templates, and wired up reminder flows so deadlines didn't depend on someone's memory. I also tightened how registrations flowed from ads into CRM so sales got cleaner, actionable data, faster.

I bounced between site, lifecycle, and referral tests at theright.fit's creator marketplace. Pricing pages, onboarding prompts, referral asks—whatever the dashboard said was weak. Ship, measure, adjust. Mostly small lifts, but they compounded.