Hi, I'm Louis Roa
Paraguayan in Sydney. I help teams turn vague marketing ideas into concrete systems. AI is my jam.
USYD Psych & Info Systems + Institute of Data ML.
Elsewhere: X @luiisroa | LinkedIn @luiisroa | GitHub @louisroa8189 | HuggingFace @louisroa8189
Recent timeline
Senior Marketing Coordinator
Sep 2024 - Present • Sydney, Australia
I lead marketing for SSW with a focus on AI powered, measurable campaigns. I design workflows where AI handles summarising, repurposing and personalising content, and the team focuses on positioning, story and client trust.
Digital Coordinator
Jun 2024 - Sep 2024 • Sydney, Australia
Owned day to day performance for key exhibition websites. Improved information architecture, content structure and page speed, and worked with stakeholders and vendors to fix conversion issues in forms and user journeys.
Campaign Manager
May 2023 - Jun 2024 • Sydney, Australia
Managed email marketing for 16 trade shows across Australia. Centralised assets, standardised templates and automated reminder flows to keep campaigns consistent and on schedule. Tightened the ad to registration to CRM handoff so sales teams received cleaner, more timely data.
Digital Marketing Specialist
Jun 2022 - Dec 2022 • Sydney, Australia
Worked across website, lifecycle and referral experiments for a creator marketplace. Iterated on pricing pages, onboarding nudges and referral prompts based on performance data. Helped reduce friction in key flows and stacked small conversion wins into meaningful growth.